A business without a website in this day and age risks not attracting valuable new customers. Those businesses that are selling services and products face a competitive environment that is today more cutthroat than has ever been the case. Consumers are now making purchases at a rate that is increasing exponentially. In 2019 eCommerce based sales totalled $3.5 trillion – that number is expected jump to $4.9 trillion by 2021. However, those statistics have aged badly. The Coronavirus has opened up the potential of online purchasing for a vast number of people who had before shopped at ‘bricks and mortar’ outlets. Even ignoring that fact, eCommerce in the United States alone is now responsible for 10% of all retail sales (and that might jump when the next stats are released). However, this means that there is also incredible competition for the attention of the consumer. One of the ways that a business can ensure that it gets its slice of the retail pie is to employ ‘on page’ SEO tactics. But what are some of the ways that company can ensure that on page SEO can help?
1. The well known acronym E.A.T.comes into play.
This stands for Expertise, Authoritativeness, and Trustworthiness. Those are the factors that the Google algorthmstake into account when ranking web pages on SERP’s (Search Engine Results Pages). Those algorithms judge (and rank) pages and wholewebsites based on whether the content reflects those criteria. Content is King when it comes to these factors – and good SEO practice takes this into account.
2. Title Tags and Meta Descriptions.
Title tags do not directly influence ranking – but if the business does not focus on providing great Title Tags it will be punished by Google (bad practice includes poorly written title tags, Title Tags that are missing or duplicates). Meta Descriptions are incredibly important. These are simply a description of the contents of the page – and they will appear in search engine results. Google maintains that Meta Descriptions do not help SERP rankings – but that is open to some debate. One thing is for sure, a poorly written non SEO compliant Meta Description will not attract a click from the savvy consumer.
These are only two of the factors that will affect the performances website and the pages it contains. There are many more. Ifa company wants to properly leverage SEO it may be best to call in the experts. Visit this site to learn more.